Blabbermouth — According to Variety, RATT‘s recent TV commercial for the Geico insurance company has amassed more than 8.7 million views on YouTube, and has aired north of 10,000 times since April 13, with an estimated media spend of $21.1 million.
The 40-second spot — featuring the current lineup of RATT playing the band’s classic hit “Round And Round” — is part of Geico‘s “Bundling Made Easy” campaign, which reminds people that bundling your home and car insurance is easy with Geico and helps you save money.
Last month, RATT singer Stephen Pearcy spoke to SiriusXM‘s “Trunk Nation” about how the commercial came about. He said: “That was a whole lot of fun there. Our manager instigated that. We re-recorded the song at Juan‘s [Croucier, bass] place and gave it a gritty kind of a twist. And it’s amazing. It was fun to do. It’s perfect timing — the fact that we can get out there while everybody’s inside. They can see RATT at least play part of ‘Round And Round’. [Laughs]”
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