Nikki Sixx has been named the president of Eleven Seven Records

"I find it very interesting to take the artist’s craft, the art, the music, the image, and get it out there," he says. "It comes under the heading of ‘record company president,’ but it’s a little more than that."

Sixx will oversee a roster that includes Buckcherry, Trapt, Drowning Pool, Marion Raven and up-and-coming rock outfit Chosen Son.

"I’ve had enough success and enough misfires in a career that’s lasted over 25 years that I can go back and draw on that experience, and I think that’s helpful for the artists," Sixx says. "When I go into rehearsal rooms and meet with bands, they’re genuinely excited to be with me because of what I’ve done as an artist, not because of anything else."